Social Media For Business

The conversation about social media management is ongoing, join it on twitter.

What is Facebook’s Open Graph?

As an individual or a business-owner, you’re going to want to have a good understanding of the complex workings of Facebook’s central platform, the Open Graph. In one sense, the Open Graph is an expanded, enhanced social graph. It’s coded into every action we take on Facebook and on the multitude of sites that have Facebook features integrated. Social graphs (or sociograms) have been around before the Open Graph. Essentially, they methodically organize the online relationships between individuals, objects, images, videos, preferences, etc., and the actions people take on each object. Every instance of “contact” you make between objects or people is plotted in Facebook’s Open Graph—every “like,” every view, every photo uploaded, every wall post—so that you can easily reference information between individuals, and you can measure reach and influence, and trends in unique, actionable ways.

That’s one way of looking at it. A somewhat narrower view is that Open Graph is an application developed by Facebook that helps other people refine applications of their own, using more specific “actions” to attach to “objects.” In the past, this capability was contained within Facebook. Now, however, Open Graph has the capabilities to trace actions from all over the internet and track them through your Facebook profile. Many people are familiar with the “Like” button, but “to like” something is rather vague, but if you think about all of the objects you like put together, you end up with a detailed profile of yourself, showing all of your interests and social connections. The open graph goes much further than the like button but that may well be the most easily understood action one can take using the Open Graph.

Open Graph is seen as a beneficial, powerful, and interesting data source for some and a scary, intrusive, or unavoidable data trap to others. The question and balance needs to be struck between easy access to social networking / preference based web browsing, our privacy rights and responsible marketing.

Startup Marketplace Connects Fashion Brands With Boutiques

Joor

In March 2010, the online wholesale marketplace created by Bijoor, named Joor is connecting fashion brands and designers. Again leveling the playing field. The high-end, luxury and nitche product’s markets will be much better served from these types of services.

Name: Joor

Quick Pitch: An online marketplace that connects fashion buyers with brands. Joor makes wholesale buying more like shopping at your favorite online store.

Coverage brought to us by Mashable,
Continue reading it there…

 

Visit the Author on Google+ , Lauren Indvik

Bob Dylan Uses iPhone Geolocation App to Market New Album

Bob Dylan hasn’t been a huge fan of technology. In 2006, he complained to Rolling Stone that no one had made a record that sounded decent in the last 20 years because of modern recording techniques and that “CDs are small. There’s no stature to it.”

So it’s something of a surprise that Dylan is using a geolocation iPhone app to promote his latest album, Tempest. The Sound Graffiti app, which can be accessed at listentobobdylan.com (but only via your iPhone — you can’t download it from a desktop computer), lets fans unlock free songs from the album when they visit various locations.

For instance, 3012 West Cary St. in Richmond, Va., is the home of Plan 9 Records and 2000 4th Ave.…

This story was brought to you by Mashable, you can Continue reading it there…

Visit the Author on Google+ , Todd Wasserman

I like Checklists – Better Plan Your Email Campaigns

To help you get your plan started, here are four simple steps to help you create a plan that will resonate with your email subscriber base:

Step 1: Identify Your Readers
You need to understand who your readers are and what they are looking for, and make sure that your email is segmented by attributes that reflect what each target audience is seeking. A survey to each subscriber is a great way to collect meaningful data that will help you deliver exactly what they are looking for.

Step 2: Identify Your Purpose and Goals
Once you know who you’re talking to, you can outline the overarching purpose of your email marketing and the goals you want to achieve, keeping in mind that you may have several goals.

Your purpose is the reason you’re sending people email communications in the first place and your goal is what you hope to achieve, whether it be number of subscribers, clickthroughs and/or sales attributed to each campaign.

Ask the following questions:

1. Why does this audience want to hear from me?
2. What useful information can I provide to this audience?
3. What do I want to accomplish with my email marketing?

Step 3: Determine Your Email Frequency
Ideally you do not want to force frequency on your subscribers. It’s better to allow them to tell you how often they would like to hear from you—bimonthly, monthly, quarterly, semi-annually.

Finding your frequency sweet spot is essential to your on-going email success. You don’t want to communicate infrequently, but if you send too often your subscribers will feel overloaded with your emails and may unsubscribe or, worse, report you as a spammer. Keep in mind that over emailing is much more common than under emailing.

Step 4: Establish a Timeline
As the saying goes, plan your work and work your plan. Establish detailed steps, day-by-day, and make your daily tasks manageable so you can hit your deadlines. Create a monthly content calendar for the next 12 months and establish end goals for each week prior to distribution.

Your timeline and steps will vary depending on your industry, type of content and calendar.

Email has emerged as a critical measurable marketing tactic. Therein lays many of the issues that email faces. It is not viewed or treated as a strategic discipline and, more often than not, it should be.

Robust campaign analytics are critical to your email success. Testing, of course, plays a vital role in your ongoing success, so make sure you incorporate subject line, from line, headline and copy tests, along with messaging and creative tests in your campaigns. To help you plan and monitor the progress of your email campaigns & newsletters, use the email marketing and production checklists provided below.

Email Marketing Planner

Goals/Metrics to Consider:
•    Sent Date
•    Time of Day
•    Day of Week
•    Delivered*
•    Delivery Rate
•    Hard Bounce
•    Soft Bounce
•    Opened
•    Open Rate
•    Not Opened
•    Most Popular Open Date
•    # or % Opened on That Day
•    Unique Clicks
•    Clickthrough Rate***
•    Total Clicks
•    Average Clicks
•    Unsubscribes
•    Unique Forwards
•    # of Transactions
•    $ or Value of Transactions

*delivered divided by sent
**opened divided by delivered
***unique clicks divided by unopens

***************************************************

Segmentation Strategy & Parameters Checklist:

Test Variables:
•    Contact Frequency
•    Copy/Message
•    Creative
•    Subject Line
•    Day of Week
•    Hour of Day
•    Demographics
•    Email Type
•    Geography
•    Historical Behavior
•    List Source
•    Landing Page
•    Method of Response
•    Offer
•    Personalization
•    Psychographics
•    Subject Header
•    Target Segments
•    User Details

via Checklists to Help You Better Plan Your Email Campaigns.